Rodeo Drive, 1984 is a series of 41 images of shoppers on Beverly Hills’ infamous shopping highway. The subjects appear caught unaware, glancing up as they walk, or daydreaming as they wait to be served in its commercial landscape of shops and restaurants. Anthony Hernandez poses as a dispassionate observer, recording the big hair, wide shoulders and cinched waists of the 1980’s in sunlit photographs. Hernandez does not simply document the urban experience, but reveals in his images the complexity of social spaces, implying economic disparity and racial divide. Layers of socio-economic tension are exposed on a street in an overt symbol of civic success; as Lewis Baltz observes, “these are the victors...enjoying the spoils of their victory on Rodeo Drive”.

ロサンゼルス生まれのアメリカ人フォトグラファーAnthony Hernadezの作品集。本作では、ビバリーヒルズで有名だった高級ブランド街「Rodeo Drive」の路上で、80年代を象徴するスタイルに身を包んだ買い物客達を作家自身初となるカラー撮影で観察・記録されたシリーズがまとめられている。
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